— PROJECT NAME
Community Catalyst
— ROLE
Art Direction
Graphic Design
Branding
— AGENCY
Wide Eye
Community Catalyst is a health justice advocacy group dedicated to improving the health care system for all people. At Wide Eye I was tasked with building a comprehensive brand guideline as part of the redesign effort. After the brand launch I served as a brand expert training their team on using their new assets and design language.
I created a cohesive brand system built on the initial logo, colors, and type examples. The system included brand guidelines, social, presentation, and stationery templates. After the brand launch I worked with their team to train them in use of Figma and brand rollout.
Social Graphics