— PROJECT NAME

Network Strategy Report

— ROLE

Art Direction

Graphic Design

Branding

— DATE

2024

I served as the designer on Sprout Social’s Network Strategy Report, working under creative direction to bring the full report to life as an external, client-facing deliverable. The core challenge was translating dense, evolving consumer and platform data into visuals that were immediately legible without oversimplifying the underlying insights.

I worked closely with the content strategy team to determine how each data point should be represented, choosing layouts, charts, and visual hierarchies that let readers absorb complex trends at a glance while keeping the report cohesive from cover to close.

The result was a report built to sit in front of external clients — polished enough to represent Sprout Social’s brand at its best, and clear enough to make the data itself the star.