— ROLE
Art Direction
Graphic Design
Branding
— DATE
2023
— AGENCY
Wide Eye
In 2012, Tammy made history by becoming Wisconsin’s first woman and the first openly gay member elected to the US Senate. I refreshed her 2024 campaign's brand with careful attention of her core audience and personality. The brand is build around iconography that spoke to her constituency and her own personally history.
moodboard
photography
In addition to the primary logo mark I created a secondary merch logo that riffed on the Milwaukee Tools logo.
Brand Guidlines
